education

Baruch College, December 2023

Master of Science, Marketing Management

Curriculum Highlights: SEO, Digital Marketing, International Marketing, Marketing Management, Marketing Analytics

work experience

Woolworth Theatre — Nashville, Tennessee

Director of Marketing; March 2024-Present

• Develop and execute a comprehensive marketing plan aligned with the theatre's goals and objectives

• Manage annual marketing budgets for the company with monthly reporting to management on ROI of all initiatives

• Recommend short and long-term revenue strategies, including sales and marketing plans and goal

• Create a clear and compelling value proposition for the theatre and it’s productions and events to attract new audience members

• Oversee the theatre's and associated productions’ presence on social media platforms, creating engaging and shareable content

• Plan and execute advertising campaigns across various channels, including print, online, radio, and outdoor advertising (billboards)

• Leverage partnerships with local businesses, media outlets, and influencers to expand the theatre's reach

Midori & Friends — New York City, New York 

Director of Marketing & Communications; December 2020-Present

• Oversee marketing workflow, staffing, and budgets including all design, advertisements, and website management.

• Strategize, execute, and optimize comprehensive marketing initiatives to enhance brand recognition and drive financial growth.

• Utilize Google Analytics 4 and Salesforce to segment and analyze audience data, enabling targeted advertising campaigns that maximize brand exposure and attract new customers.

• Spearhead engaging fundraising campaigns that showcase the inspiring stories of students and the profound impact of music education.

• Design and produce all physical and online marketing materials, including brochures, programs, invitations, impact reports, and long-form videos.

• Orchestrated successful marketing campaigns for the 30th Anniversary Gala, resulting in over $324,000 of donations.

Powell Mayas Agency — New York City, New York 

Social Media Manager; March 2020-August 2021

• Devised and implemented comprehensive social media content strategies, crafting compelling campaign language, visually captivating graphics, and engaging videos to effectively promote Dancing Classrooms NYC.

• Analyzed performance reports and leveraged insights to optimize social media campaigns, driving increased engagement and conversion rates.

Peridance Capezio Center — New York City, New York

Marketing Manager and Box Office Manager; January 2019-December 2020

• Executed impactful Google Ads and social media advertising campaigns, successfully promoting Peridance's Open Class Program, School at Peridance, and Peridance Contemporary Dance Company, resulting in a significant boost in sales and class enrollments.

• Cultivated and nurtured relationships with individual funders through personalized interactions, strategic networking, and targeted engagement efforts, resulting in substantial donations and underwriting for the Peridance Contemporary Dance Company.

• Oversaw and provided guidance to work-studies, interns, and box office personnel, ensuring smooth operations and exceptional customer service.

Center for Performance Research — New York City, New York

Marketing Associate, August 2018-February 2019

• Designed and distributed captivating bi-monthly email newsletters, crafted engaging social media content, and produced visually appealing physical marketing materials to drive attendance and participation in performances and events.

• Cultivated strategic partnerships with other performance organizations, fostering collaborative opportunities and expanding the organization's reach to new audiences.

 Dr. Dennis Gross Skincare — New York City, New York
Client Care Coordinator; April 2018-February 2019

• Delivered unparalleled customer service across multiple communication channels, promptly resolving inquiries and leveraging customer feedback to drive continuous improvements.

• Managed client orders, returns, and proactively provided personalized product recommendations, ensuring exceptional customer satisfaction.

certificates/honors

• Garnet and Gold Scholar, Florida State University, August 2017

• Pilates Mat Certified, Balanced Pilates NYC, February 2020

skills

• Proficient in Microsoft Office Suite, Tableau, Adobe Creative Suite, Final Cut Pro, File Pro, Canva, Mailchimp, and Salesforce

• Documentation techniques through film and photography